In 2008, Louboutin filed for trademark protection in the US for their signature red-bottom shoes and were granted a trademark.
The on-going war between Russia and Ukraine has had severe consequences in the world of intellectual property (IP) rights.
Trademark is a core means for companies to protect their brands from imitations and uphold their reputation.
These exclusive rights serve as a deterrence from unsolicited copying of the work, provided that the work is not contrary to public morality.
To minimize these IP risks, big brands have initiated steps towards protecting their IP assets in the virtual world.
A popular way that companies may protect their brands are by registering their trademarks.
Even more impressive is the fact that Coca-Cola’s recipe has remained a trade secret since it was invented in 1886.